I grew up in a small North Dakota town playing sports and spending time with my father whose side-job was in taxidermy. Little did I know learning to be quick on the ice and creative in an ice-cold garage would come in handy later in life.
Somehow I found my way to Texas for college. My first position out of ad school was in an agency studio assisting creative directors. I spent years as an Art Director and eventually became a Creative Director. No matter the title, I’ve spent my career digging into every aspect of the creative process from creating strategic visions with teams and clients to planning and executing content alongside production partners. I believe relationships are the key to making great work and are essential for brands to connect with people in today’s world.
Outside of the office, I direct and produce documentary films. It’s a great excuse to head out on adventures, collaborate with talented friends, and stretch myself creatively.
CURRENT PASSION PROJECTS & INDEPENDENT WORK
Documentary Film Director / Producer • FETCH FILMS (2019 - present) Direct and produce documentary shorts independently and in collaboration with others. Our films have been showcased at 30+ U.S. and international film festivals.
Creative Director • SLO DOWN WINES (2012 - present) Established and continue to guide the brand personality, visual identity, and creative execution for a disruptive wine brand known for its bold voice and unconventional approach. Lead storytelling and campaign development to drive consumer engagement.
BRAND & AGENCY EXPERIENCE
Creative Director • CISCO, REMOTE (2021 - 2025) Led brand content and creative direction at The Hatch, Cisco’s in-house agency. Managed teams, guided external agency partners, and directed global campaigns.
Creative Director • ELEVEN, SAN FRANCISCO (2016 - 2020) Directed campaigns for high-profile clients, shaping brand narratives for Apple, Aria Hotel, Dignity Health, Google Cloud, PayPal, Pella Windows, Shipt, Virgin Air, and Visa.
Creative Director • INDEPENDENT, SAN FRANCISCO (2012 - 2016) Partnered with agency teams to craft multi-channel campaigns for clients at AKQA, Baldwin&, Eleven, Duncan/Channon, Draftfcb, GSD&M, Heat, Hub Strategy, mcgarrybowen, McKinney, Swirl, and Y&R.
Associate Creative Director • DDB, SAN FRANCISCO (2011 - 2012) Developed creative content and storytelling for national and global brands including ConAgra Foods, Dolby, Intel, Drugfree.org, Wells Fargo, and Clorox Brands.
Associate Creative Director • BOONEOAKLEY, CHARLOTTE (2006 - 2011) Led creative development for a diverse portfolio of brands, driving engagement for clients including CarMax, Bojangles’, Mizuno, State Farm, NASCAR, and Visit Charlotte.
Senior Art Director • SIDDALL, RICHMOND (2002 - 2006) Developed and executed creative campaigns for regional and national brands. Clients included Freddie Mac, Virginia Museum of Fine Arts, and LifeNet Organ Donation.
Art Director • MCCANN ERICKSON / T:M, DALLAS (1996 - 2002) Crafted compelling brand stories and campaigns across hospitality, gaming, retail, and technology sectors. Clients included 7-Eleven, La Quinta Hotels, M.A.D.D., Midway Games, Texas Instruments, and Texas Tourism.
EDUCATION
University of North Texas B.A., Communication Design