With over 170 million players Madden NFL is the king in the gaming world. Every NFL player is rated by a real-life Madden Ratings Adjuster on 53 different statistics such as speed, strength, blocking, juke moves, and more.
NFL players and fans always rant every season about a player’s rating but have never had a chance to do anything about it. So we created “Ring the Rater.” A hotline where everyone could call and plead their case for player stat increases to Madden Ratings Adjusters.
The campaign began with NFL players and influencers “leaking” the number on their social channels. There was an explosion of 1,500 voicemails on the first day and over 15,000 calls to date
Waking up to ESPN organically posting the leak was a highlight of my career. Additionally, our 2023 Gold Clio Sports Award topped everything off.
