Seven days of shooting professional softball, baseball, volleyball, golf, and runners was a dream project.
I led the project alongside a team of a writer, communication designer, and interaction designer. We listened to each of Mizuno’s seven internal sports divisions, each having unique challenges in being recognized as a small player in the sporting goods world.
We translated these insights into an umbrella brand campaign that each division felt they could own while being a part of a holistic brand message: Be yourself, only better.
Our team developed the campaign, as well as a complete library of photography Mizuno used for print, in-store display, and digital communications.
