A very zen approach, which included out of home boards and massages at our car spa, was taken for a California-focused campaign about reducing the stress associated with buying car insurance.
I co-led this project with my copywriter as we worked with a production company to transform an existing car wash into our State Farm car spa. We also oversaw the build of a lifesize car bath, car acupuncture needles, and some car cucumbers that brought the zen to our Los Angeles billboard extensions.
